There is no shortage of marketing data. What’s often missing are clear answers to what actually works, why customers stay or leave, and where budget should be invested more effectively. That’s exactly where you come in.

As Senior Marketing Analytics Manager at Contabo, you build the foundation for sound marketing and growth decisions. Your role is not about filling reports, but about making relationships visible, validating hypotheses and turning insights into concrete recommendations. You bring structure to a complex data landscape, connect campaign, customer and product data, and ensure decisions are driven less by gut feeling and more by reliable evidence.

At the beginning, you analyze and clean up our existing tracking and attribution setup: pixels, consent, and data discrepancies between ad platforms, CRM and backend systems. You develop a solid understanding of our customer structure – countries, products and usage behavior – and establish initial analyses for specific questions. You deliberately look for quick wins where optimizations can have an immediate impact.

Building on this, you systematically develop our marketing analytics further. You analyze customer journeys and funnels, conduct segmentation and cohort analyses, identify churn drivers and model LTVs across channels and customer groups. Your work does not stop at dashboards: you translate insights into clear actions and act as a sparring partner for marketing, product management and other stakeholders – even when your findings challenge existing assumptions.

In the long term, you establish customer intelligence as a fixed part of our decision-making processes. Automated analyses, alerts and initial predictive approaches (e.g. churn or LTV forecasts) enable us to react earlier, invest more selectively and grow more sustainably. You become a central subject-matter reference for data-driven marketing and product decisions – without people management responsibility, but with clear ownership.